Marketing Manager Job in Manama Recruiting by Business Umbrella

Influencer Marketingmanager

Responsibilities

•Executecomprehensive influencer marketing strategies to drive brandawareness, engagement, and sales for Eucerin'sproducts.

•Identify and evaluaterelevant influencers, bloggers, and content creators who align withEucerin's target audience and brandvalues.

•Build and maintain strongrelationships with influencers, negotiating contracts, and managingpartnerships from initiation tocompletion.

•Collaborate with internalteams, including marketing, creative, and product development, toalign influencer campaigns with brand objectives and productlaunches.

•Provide guidance and supportto influencers in creating authentic and compelling content thatshowcases Eucerin's productseffectively.

•Monitor and analyzecampaign performance, tracking key metrics such as reach,engagement, conversion, and return on investment(ROI).

•Stay up-to-date with industrytrends, best practices, and emerging platforms to identify newopportunities and innovative influencerstrategies.

•Collaborate with legal andcompliance teams to ensure influencer partnerships adhere toapplicable guidelines andregulations.

•Report on influencermarketing activities, presenting insights and recommendations tointernal stakeholders and theclient.

Requirements:

•Bachelor'sdegree in marketing, communications, or a relatedfield.

•Proven track record ofsuccessfully developing and executing influencer marketingcampaigns, preferably in the beauty or skincareindustry.

•In-depth knowledge of socialmedia platforms, trends, and influencerlandscape.

•Strong negotiation andcontract management skills, with the ability to build and maintainstrong relationships withinfluencers.

•Excellent written andverbal communication skills, including the ability to provide clearand concise creative briefs toinfluencers.

•Strong project managementskills with the ability to manage multiple campaigns and deadlinessimultaneously.

•Passion for skincare,beauty, and wellness industries, and a deep understanding ofEucerin's brand values and targetaudience.

PerformanceMarketing

•Executecomprehensive digital media strategies to drive ecommerce sales andmaximize return on ad spend (ROAS) for Eucerin'sproducts.

•Plan, implement, and optimizedigital advertising campaigns across various platforms, includingpaid search, display, social media, programmatic, and affiliatemarketing.

•Conduct keyword research,audience segmentation, and competitor analysis to inform campaigntargeting and optimizationstrategies.

•Set up tracking mechanisms,implement conversion pixels, and ensure accurate attribution tomeasure the effectiveness of campaigns and optimizeperformance.

•Monitor and analyze keyperformance indicators (KPIs) such as click-through rate (CTR),conversion rate, cost per acquisition (CPA), and revenuegenerated.

•Identify areas for campaignoptimization, including bid management, ad copy and creativetesting, landing page optimization, and audience targetingrefinements.

•Collaborate with internalteams, such as marketing, creative, and analytics, to developcompelling digital assets and landing pages that drive engagementand conversion.

•Conduct regular A/Btesting and provide actionable insights and recommendations forimproving campaign performance and overall ecommercerevenue.

•Collaborate with externalpartners, agencies, and media vendors to negotiate contracts,manage relationships, and stay informed about industry bestpractices.

Requirements:

•Bachelor'sdegree in marketing, advertising, or a relatedfield.

•Proven track record ofsuccessfully managing and optimizing digital media campaigns,preferably in an ecommerce or direct-to-consumer (DTC)environment.

•Proficiency in usingdigital advertising platforms, such as Amazon Ads, Google Ads,Facebook Ads Manager, programmatic tools (e.g., DSPs), andecommerce analytics platforms.

•Stronganalytical skills and ability to derive actionable insights fromcampaign data to optimize performance and achieve businessobjectives.

•Experience with conversionrate optimization (CRO) techniques, A/B testing, and landing pageoptimization to drive improved conversion rates andrevenue.

•Excellent project managementskills with the ability to prioritize tasks, manage multiplecampaigns simultaneously, and meetdeadlines.

•Strong communication skillsto collaborate effectively with cross-functional teams and externalpartners.

•Up-to-date knowledge ofdigital advertising trends, industry benchmarks, and bestpractices.

•Proficiency in data analysisand reporting tools such as Google Analytics, Excel, and datavisualization tools.

•Familiarity withecommerce platforms, online sales funnels, and customer journeymapping.

•Understanding of key ecommercemetrics, including average order value (AOV), customer lifetimevalue (CLV), and customer acquisition cost(CAC).